Jean Touitou founded A.P.C. in Paris in 1986. He set out to create simple pieces that focused on fit, using exclusive fabrics.  His raw denim standard style became the benchmark understated jean for men. The collection now offers a full range of clothing and accessories, many invoking rock and roll and military influences.  A.P.C. stands for Atelier de Production et de Création, or "House of Production and Creation".